The Impact of On-Line Social Media Networks on Personal Communication with Reference to Generation Y (1980-1995)

The purpose of this book is to provide a critical investigation into social media sites and examine their impact on personal communication with reference to Generation Y.  Part 1 will provide the definition of what a social media site is and a brief history as to how it progressed to the level it is at today.  Part 2 explores privacy, the ownership of intellectual property and also the permanence of the digital record.  Part 3 explores the issue of what happens if one’s virtual world gets prioritised over the real world and includes a case study on Jaak, a 24-year-old virtual life enthusiast.