The groundbreaking and premier work on nonprofit organizations.
The nonprofit sector is growing rapidly, creating a major need for expert advice on non-profit management and how to lead these organizations effectively. Management legend Peter Drucker provides excellent examples and explanations of mission, leadership development, resources, marketing, goals, and much more. Interviews with nine experts also address key issues in this booming sector.
Drucker’s timeless wisdom is organized around five essential areas of performance:
Mission and Leadership: How to define the mission that drives right action and serves as the ultimate test for your organization.Marketing and Fund Development: Effective strategies to convert good intentions into results, define your market, and build a constituency of donors who contribute because you deserve it.Managing for Performance: The essential rules for measuring results and making effective decisions when there is no conventional "bottom line."People and Relationships: Proven practices for making the right people decisions and managing your staff, your board, your volunteers, and your community.Developing Yourself as a Leader: How to move from executive to leader by taking responsibility for your own growth, effectiveness, and contribution.
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