Maybe it should read $4.99! It's a typo!

First of all it's not even a box set, because there is no box ( thank you iTunes for destroying the publication industry). Secondly, if you were to buy these books, in the physical format that iTunes is trying to market, it probably wouldn't cost more than 25 dollars. It's Winnie-the-pooh for Christ sake. I've bought vintage prints of these books and they didn't cost more than ten dollars. So yeah, maybe apple has the money and the power, but don't be unreal.