Excerpt from Summary of Lee B. Salz's Sell Different!
#1
The sole reason to read this book is to learn how to win more deals at the prices you want. Competition has never been more fierce than it is today. The differences in products and services from one competitor to another are minimal, which makes outsmarting, outmaneuvering, and outselling the competition all the more important.
#2
Dave identified a problem that people had with having to go to the dry cleaners, and solved it by having them drop off their clothes at their doorstep instead, and having them picked up later by his company. Many business people commuted to New York City from Marlboro, which is where Dave was from, and this service was very popular with them.
Advertisement
Get insights into your website traffic, analyze your website's audience, and optimize your website for better results with Website Statistic.
