Excerpt From Summary of Allan Dib's The 1Page Marketing Plan
#1
Selecting your target market is the very first step in the marketing process. By focusing on the right target market for your business, you'll be able to get a better return on the time, money, and energy you invest.
#2
To be a successful small business marketer, you must focus your marketing efforts on a specific target market. A niche is a specific group of people with similar interests and needs.
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