Tech companies and Social Media Facts

If you’re responsible for marketing a business, you know that social media is one of your most powerful tools. It allows you to connect with customers, provide them with information about your company, and build relationships that can have a direct impact on sales, customer retention, and brand reputation – all of which are extremely important to your success.
But as social media continues to evolve, the ways you use it for marketing need to change too – and that can be a lot easier said than done when the Internet seems to change in the blink of an eye. How can you be expected to keep up?
The best way is to watch industry publications, but even that can seem like a lot if social media is only a small part of your job responsibilities. If that’s the case, this post can help get you up to speed – and while I won’t claim that it has everything you need, I’ve included some of the more surprising statistics over the past year that can help inform your marketing decisions.