Catmull reveals that, like their movies, the secret of Pixar’s creative culture is brilliantly simple and grounded in the principles of being a good human being. It’s easy to understand, even while implementing requires constant vigilance and hard work. Healthy management is not a set-it-and-forget-it solution, but a constant process of communication and introspection.

Fantastic, must-read for basically everyone. Valuable and extremely insightful, one of my favorites for sure.

Creativitiy Inc is one of those books that not only inspires leaders and future leaders alike, it inspires employees and followers as well. Everyone has a voice and an environment that allows those voices to be heard in a meaningful and respectful way enables a culture to thrive and be excellent. Also the concepts on making mistakes in invaluable. This book is neccessary!

A must read for anyone who leads teams in any capacity.

So much information about effective companies and groups.

So many lessons on how to extract brilliance and creativity from the people around you.

Required reading, worth your time.

Would love a chance to be in an environment where even some of these ideas were implemented.

As a manager at an exploding new media company, the thoughts and ideas expressed in this book resonate greatly with me and forms the foundation upon which all of us can continue to build and evolve.

"Innovation" may be one of the most popularly used words a company will use to describe their core values, yet so many companies fail to foster an environment that truly breeds innovation. Creativity Inc. provides straight forward and insightful thoughts on promoting an innovative environment, and pairs these thoughts with an excellent sampling of real world applications.