Procter & Gamble's Canadian brand management team must decide what changes, if any, should be made to the successful Taiwan launch strategy of a new shampoo to meet market requirements in Canada. This is the second of a three-case series. The first case, "The Global Introduction of the "New" Pantene Shampoo: Success in Taiwan" (9A99A038) must be used before this case.
Advertisement
Get insights into your website traffic, analyze your website's audience, and optimize your website for better results with Website Statistic.
