The E-Myth Revisited - Michael E. Gerber

The E-Myth Revisited

By Michael E. Gerber

  • Release Date: 2009-03-17
  • Genre: Small Business & Entrepreneurship
Score: 4.5
From 510 Ratings


An instant classic, this revised and updated edition of the phenomenal bestseller dispels the myths about starting your own business. Small business consultant and author Michael E. Gerber, with sharp insight gained from years of experience, points out how common assumptions, expectations, and even technical expertise can get in the way of running a successful business.

Gerber walks you through the steps in the life of a business—from entrepreneurial infancy through adolescent growing pains to the mature entrepreneurial perspective: the guiding light of all businesses that succeed—and shows how to apply the lessons of franchising to any business, whether or not it is a franchise. Most importantly, Gerber draws the vital, often overlooked distinction between working on your business and working in your business.

The E-Myth Revisited will help you grow your business in a productive, assured way.



    By sudann
    Great read. Very eye opening.
  • It all makes sense now!

    By Darth Stabby
    Truly a work of art that prompted me to look at myself in a lense I had never thought existed. Time to develop some systems!
  • Loved it!

    By LulaRena
    Gave me a whole new perspective on running a business and i love the way it was told.
  • This doesn’t do much to help you get into business

    By David the phone gamer
    This book is geared for people who think, “Maybe I should start a business.” It’s not for people who know they want to start a business. This book will only show people where their head should be at psychologically for a business and nothing more. I would probably never recommend this book.
  • A Must Read

    By blisterinbiscuit
    This is a must read for small business owners (and their employees)!!
  • Eye Opening & thought provoking.

    By mbristow82
    Logical and easy to follow.

    By Not-a-Demon
    Hey E, why stab the buddy in the back? Hey I
  • Awesome

    By Kj579
    This book helps to understand and defines what a business is and how it works beautiful book
  • Enlightening and Eye Opening

    By bustariz
    There are many aspects to this book that I really enjoyed and found enlightening. You get taken through a journey with a small business owner to understand not only very important business concepts and strategy but the mindset and perspective that is needed in implementing them. I look forward to applying all the concepts mentioned in this book and I definitely plan to go back and reread it to break down these concepts further and hopefully gain a better understanding of them. I definitely recommend this book because even if for whatever reason you end up not liking it, you will take something positive away from it.
  • Valuable insight

    By Z Salinas
    Makes some very good points for those unfamilliar with running a business.