The E-Myth Revisited - Michael E. Gerber

The E-Myth Revisited

By Michael E. Gerber

  • Release Date: 2009-03-17
  • Genre: Small Business & Entrepreneurship
Score: 4.5
From 421 Ratings


An instant classic, this revised and updated edition of the phenomenal bestseller dispels the myths about starting your own business. Small business consultant and author Michael E. Gerber, with sharp insight gained from years of experience, points out how common assumptions, expectations, and even technical expertise can get in the way of running a successful business.

Gerber walks you through the steps in the life of a business—from entrepreneurial infancy through adolescent growing pains to the mature entrepreneurial perspective: the guiding light of all businesses that succeed—and shows how to apply the lessons of franchising to any business, whether or not it is a franchise. Most importantly, Gerber draws the vital, often overlooked distinction between working on your business and working in your business.

The E-Myth Revisited will help you grow your business in a productive, assured way.



  • A Must Read

    By blisterinbiscuit
    This is a must read for small business owners (and their employees)!!
  • Eye Opening & thought provoking.

    By mbristow82
    Logical and easy to follow.

    By Not-a-Demon
    Hey E, why stab the buddy in the back? Hey I
  • Awesome

    By Kj579
    This book helps to understand and defines what a business is and how it works beautiful book
  • Enlightening and Eye Opening

    By bustariz
    There are many aspects to this book that I really enjoyed and found enlightening. You get taken through a journey with a small business owner to understand not only very important business concepts and strategy but the mindset and perspective that is needed in implementing them. I look forward to applying all the concepts mentioned in this book and I definitely plan to go back and reread it to break down these concepts further and hopefully gain a better understanding of them. I definitely recommend this book because even if for whatever reason you end up not liking it, you will take something positive away from it.
  • Exactly what I needed

    By reubenrock
    This book laid out exactly what I needed based on where I am with my business today. I've been frustrated playing the roles of everybody, and struggling to step back and allow my employees to thrive. I haven't had the systems in place to facilitate that transition. This book lays out a straightforward plan for doing exactly that.
  • Valuable insight

    By Z Salinas
    Makes some very good points for those unfamilliar with running a business.
  • Good concepts and easy to understand

    By Izzo-27
    Looking to open my own business and found the concepts easy to understand, applicable and eye opening. Great book.
  • Great read

    By kamaltabdulla
    I enjoyed it very much. Very practical concepts truly.
  • Thought provoking

    By Wesee135sites
    Had some very poignant passages, very inspiring and presented many brilliant technics. Had a lot of technical terminology that started spinning around in my mind and was hard to remember all of it. I didn't find the abundant philosophical passages at the end very helpful.