Be Obsessed or Be Average - Grant Cardone

Be Obsessed or Be Average

By Grant Cardone

  • Release Date: 2016-10-11
  • Genre: Management & Leadership
Score: 4.5
From 285 Ratings


From the millionaire entrepreneur and New York Times bestselling author of The 10X Rule comes a bold and contrarian wake-up call for anyone truly ready for success. One of the 7 best motivational books of 2016, according to Inc. Magazine.

Before Grant Cardone built five successful companies (and counting), became a multimillionaire, and wrote bestselling books... he was broke, jobless, and drug-addicted.

Grant had grown up with big dreams, but friends and family told him to be more reasonable and less demanding. If he played by the  rules, they said, he could enjoy everyone else’s version of middle class success. But when he tried it their way, he hit rock bottom.

Then he tried the opposite approach. He said NO to the haters and naysayers and said YES to his burning, outrageous, animal obsession. He reclaimed his obsession with wanting to be a business rock star, a super salesman, a huge philanthropist. He wanted to live in a mansion and even own an airplane. 

Obsession made all of his wildest dreams come true. And it can help you achieve massive success too. As Grant says, we're in the middle of an epidemic of average. The conventional wisdom is to seek balance and take it easy. But that has really just given us an excuse to be unexceptional. 

If you want real success, you have to know how to harness your obsession to rocket to the top. This book will give you the inspiration and tools to break out of your cocoon of mediocrity and achieve your craziest dreams. Grant will teach you how to:

· Set crazy goals—and reach them, every single day.
· Feed the beast: when you value money and spend it on the right things, you get more of it.
· Shut down the doubters—and use your haters as fuel.

Whether you're a sales person, small business owner, or 9-to-5 working stiff, your path to happiness runs though your obsessions. It's a simple choice: be obsessed or be average.


  • Awesome start of 2024!!

    By Tommy.0814
    Be obsessed or be average! I’ve been hearing this from Grant since 2020 when I started my business, now I need to read this and use it as a philosophy of my life, to elevate myself and my business to the next level!!
  • Be 10X Obsessed

    No matter what page you open up to in his Books. You get so much knowledge you can apply.
  • Amazing!

    By Gigilda:)
    It give you permission to be hundread porcent focus and go all in.
  • Great Book !!

    By DennisJones501
    Sheesh Great Book , I can say grant cardone has played a great factor in changing my life
  • Not for The Faint

    By B-Mang
    This speaks directly to me and how I’m wired. I was always a hard headed entrepreneur and let the world wear me down to average. This book sharpened my edge and brought me back to life. When you don’t have a coach at hand you have this book to fill in the gaps.
  • Great

    By Andre Balser
    Amazing book and very motivating! Told me what I already had in the back of my head all along!
  • Saying Goodbye to Average!

    By Jordan W..
    This book opened the gateway for my obsessions and has influenced me to be more committed to escaping the routine of being average!
  • Absolutely amazing

    By michael. ortiz
    This book blew my mind! Absolutely amazing!! The absolute most motivational book I’ve ever read. Definitely a must read for anyone in a slump and need a pick me up and some self reassurance.
  • A must read for any entrepreneur

    By Pbh1210
    This was my first introduction to Grant Cardone—the hilarious airplane cover and catchy title intrigued me. I’m so glad I did. It was so powerful that I am on to his other literature, follow social accounts (his wife, Elena, is worth following too), and am listening to the lessons of each chapter on repeat as I commute and travel. If the voice and ideas inside you to make money for you/your family while delivering a service or product that will make lives better, this is the book (and mogul) who will help inspire you to seize your purpose and build the life you’ve envisioned. I’m in the knowledge acquiring stage of my journey, but can’t wait to move into the next phase.
  • Greatest book of our century

    By Portland's number one Realtor
    Grant gave me this book before it was released bc I promised him I would leave a review. And here it is!