Be Obsessed or Be Average - Grant Cardone

Be Obsessed or Be Average

By Grant Cardone

  • Release Date: 2016-10-11
  • Genre: Management & Leadership
Score: 4.5
From 177 Ratings


From the millionaire entrepreneur and New York Times bestselling author of The 10X Rule comes a bold and contrarian wake-up call for anyone truly ready for success. One of the 7 best motivational books of 2016, according to Inc. Magazine.

Before Grant Cardone built five successful companies (and counting), became a multimillionaire, and wrote bestselling books... he was broke, jobless, and drug-addicted.

Grant had grown up with big dreams, but friends and family told him to be more reasonable and less demanding. If he played by the  rules, they said, he could enjoy everyone else’s version of middle class success. But when he tried it their way, he hit rock bottom.

Then he tried the opposite approach. He said NO to the haters and naysayers and said YES to his burning, outrageous, animal obsession. He reclaimed his obsession with wanting to be a business rock star, a super salesman, a huge philanthropist. He wanted to live in a mansion and even own an airplane. 

Obsession made all of his wildest dreams come true. And it can help you achieve massive success too. As Grant says, we're in the middle of an epidemic of average. The conventional wisdom is to seek balance and take it easy. But that has really just given us an excuse to be unexceptional. 

If you want real success, you have to know how to harness your obsession to rocket to the top. This book will give you the inspiration and tools to break out of your cocoon of mediocrity and achieve your craziest dreams. Grant will teach you how to:

· Set crazy goals—and reach them, every single day.
· Feed the beast: when you value money and spend it on the right things, you get more of it.
· Shut down the doubters—and use your haters as fuel.

Whether you're a sales person, small business owner, or 9-to-5 working stiff, your path to happiness runs though your obsessions. It's a simple choice: be obsessed or be average.



  • A must read for any entrepreneur

    By Pbh1210
    This was my first introduction to Grant Cardone—the hilarious airplane cover and catchy title intrigued me. I’m so glad I did. It was so powerful that I am on to his other literature, follow social accounts (his wife, Elena, is worth following too), and am listening to the lessons of each chapter on repeat as I commute and travel. If the voice and ideas inside you to make money for you/your family while delivering a service or product that will make lives better, this is the book (and mogul) who will help inspire you to seize your purpose and build the life you’ve envisioned. I’m in the knowledge acquiring stage of my journey, but can’t wait to move into the next phase.
  • Greatest book of our century

    By Portland's number one Realtor
    Grant gave me this book before it was released bc I promised him I would leave a review. And here it is!
  • Last Day Being AVERAGE!!!!!!

    By Eric S Camacho
    This is the first book I have ever truly finished reading and must I say it seems as if it was the perfect tool for making my transition possible! It hit every section of my life spot on, Cardone is forsure a Sniper Shooter ! After a year sealed in my room plotting, evaluating and attempting how I can become rich, I am finally on my way to get there. I am 20 years old, opening my first business this coming year and must I say this book is guiding me first class. Cardone, I thank you. One of the greatest of our decade #beobsessed
  • If you don't buy the book..

    By JoshuaCarmona9
    You are missing in that missing link that is going to push you to your next level. Forget about how Grant make his comments, hear the essence of his message. Definitely a life changing book. Been with it for 2 weeks and I already have heard it 4-5 times! Just Powerful!
  • Meh

    By Matt131389
    Not much content in this book. A lot of repeated sentences with the hashtag #beobsessed and his Twitter handle. To sum up the book, be the annoying salesman with confidence and don't be a quitter. Typical pump you up book with regurgitated thoughts to add 100 pages.
  • A must read

    By AoM_Retro
    Be Obsessed or Be Average is a must read for anyone no matter the age. You will have a fire lit under you after you read this book that will make you want to be obsessed with your passion. Grant Cardone is the man!
  • Get this book today or feel regret tomorrow

    By Tommygun523
    This is what I needed. I'm 25 years old and until I bought this book, My life had no meaning. I honestly felt that it was too late to make a difference in my life. Grant Cardone speaks to you in ways no one else will. He is meticulous, intelligent, and point-blank inspirational. If you feel like something is missing in your life, than this is it! There is no thinking about it just buy the book! Be Obsessed or be Average !
  • Best book so far by Cardone!

    By Garrett Lynn
    I have read or listened to every single one of Grant Cardone's books in the past 14 months. I listed to "Closers Survival Guide" and "Millionaire Booklet" twice. Obsessed is the latest, but by far the best!!! I highly recommend to start with Obsessed, then 10X Rule, and the rest in any order.