A frank, honest view of female ethical entrepreneurship in the period 2007 to 2009.
AJ Miller Radford started the company Eco Chic Lifestyle Online Limited to show the ethical consumer sustainable living on a micro level locally, whilst taking a global view on climate change and core mainstream climate issues.
This is the diary that covers the pitching of an £8 million business plan to protect the company and to launch a worldwide brand.
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